Dr. Jean Darian received her Ph. D. in Demography from the University of Pennsylvania. She currently teaches marketing at Rider University

Developing Strategies for Household Water Conservation through Social Marketing: An Investigation of Consumers' Beliefs, Motivations, and Behavior

This study surveys householders on their beliefs about the water supply situation in their area, their water usage behavior, and factors motivating or inhibiting reduction in water consumption.

Article: Print


Article: Electronic